Dive Brief:

• The Centers for Disease Control and Prevention does not back mandates that healthcare workers or other essential employees receive COVID-19 vaccines, with a CDC official stating Thursday the agency would prefer instead to "build trust and confidence" in the vaccine candidates.
• Along with state and local governments, the CDC is preparing for a national vaccination program and, as part of that plan, is rolling out a marketing campaign that aims to address worries over vaccine safety. The federal government can't, however, mandate vaccination for people who refuse, although some states require it for school enrollment or in certain occupations.

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